The face-off between the Celtics and Cavaliers had plenty of the ingredients required to drive viewers to their TV screens. And it delivered. The game averaged 1.94 million viewers on TNT, up 79% over last year’s comparable game, and peaked at 2.7 million viewers. The total for Tuesday night’s doubleheader dipped to an average of just 1.6 million viewers due to the Thunder-Spurs nightcap, where Victor Wembanyama and Chet Holmgren were missing due to injury, but the overall average was still 42% higher than Night 3 of the 2023 NBA In-Season Tournament, which also featured the Spurs-Thunder followed by Clippers-Nuggets.