It ultimately died on the vine, but I started calling people — Joakim Noah, Kyle Korver, Billy Donovan, Kenny Atkinson, Mike Budenholzer — suspecting that they were all watching the Finals with more emotional investment than you’d expect, considering the distance between them and Al Horford. And they were all dying for him to finally win a championship. I mean, they were over the moon for him. Billy Donovan was texting me from Europe like, “Do you need a quote? Here’s one…” They just love that guy. Every stop on his career, all those people were watching the Finals thinking, this guy deserves to win a championship. And you just don’t see that as much anymore.