Boston Celtics superstar Jayson Tatum recently broke down the creative process for developing his signature sneakers the during an appearance on the with Kenny Beecham Podcast. He also explained that JT 3 edition of the shoes are complete, with plans underway for the JT 4s.
Tatum spoke to Beecham over All-Star Weekend in Indianapolis at an event hosted by the financial services company SoFi to celebrate his new campaign to support homeownership in his native St. Louis. The conversation ranged from this new initiative, to meeting Michael Jordan, to Tatum’s namesake sneakers.
When asked about his personal involvement in developing the shoes Tatum not only outlines the process overall, but teased out what the future holds for his signature sneaker.
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— The Celtics Wire (@TheCelticsWire) February 21, 2024