New England Patriots owner Robert Kraft is funding an ad for this year’s Super Bowl through his nonprofit organization, Foundation to Combat Antisemitism.
Kraft’s nonprofit organization has created a 30-second spot that’ll promote its “Stand Up to Jewish Hate” campaign.
This marks the first time the Foundation to Combat Antisemitism will launch an ad during the Super Bowl. Kraft released a statement on this decision.
“With the horrific rise in Jewish hate and all hate across our nation, we must stand up and take urgent action now,” Kraft said. “For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game which brings people of all backgrounds together, to showcase examples of how people can #StandUptoJewishHate and inspire more people to join the fight against all hate.”
Robert Kraft’s nonprofit to air ‘Stand up to Jewish hate’ ad during Super Bowl https://t.co/evUbV4BkW0 pic.twitter.com/XsDEBkWEIu
— New York Post (@nypost) January 24, 2024
The hope is this 30-second spot will inspire people of all backgrounds to be “vocal upstanders for the Jewish community and to stand up against all forms of hate.”
Super Bowl LVIII will take place on Feb. 11. The game will be televised on CBS.